I want to focus on the concept of creating and articulating a clear sense of purpose in your organization. Having a sense of purpose is an engagement driver. When employees feel connected to the purpose of your organization they experience a feeling of caring about something bigger than themselves.
Purpose makes people feel significant. Their work feels meaningful and people feel inspired and engaged. Individual performance and personal fulfillment increase. These employees are more likely to stay and are motivated to contribute to the success of your organization. Your challenge as a leader is to unlock the power of purpose among your employees.
You can help create this sense of purpose by implementing the following action items: